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Copyright © 2000-2008 Sue Eipert
Issue: A small software firm
needed supporting information for its new plan to market its enterprise
software within an unfamiliar industry.
Result: An organized research report
identified the largest companies in the industry, trade magazines in
which to advertise, and trade meetings at which to exhibit. A few
articles
were found in the trade literature which discussed why potential
customers purchased similar software.
Issue: A legal professional
needed to see what the opposition's expert witness had published.
Result: A bibliography of
publications, including those in international and foreign journals,
showed them the bias they are likely to face in court.