Custom research by an information expert, featuring use of appropriate multiple sources to produce information that is ready to use
Information critical to making business decisions could reside anywhere in the broad universe of information - not just on the web. Eipert Information Services uses the appropriate sources within a wide range including commercial vendors such as Dialog, Factiva, Profound, STN, etc., as well as skillful deep searching of the web.
What would you find most useful - a 5 page document summarizing the issues, with pertinent quotes and links to further reading, or a maze of unorganized web pages from an Internet search?
Copyright © 2000-2013 Sue Eipert
marketer of a new
software product needed to become an "instant expert" on a potential
customer's unfamiliar technology, but was overwhelmed and confused by
the information he found on the Internet.
Result: A basic summary of the technology, along with a couple general articles from the scientific literature, links to authoritative sites and a glossary, enabled him to become quickly conversant with the technology and able to talk intelligently with potential customers.
manufacturing company had the potential to develop a superior product
with a cost advantage over existing products, but needed a general
overview of the product market in order to justify further development.
Their marketing department had conducted its own market research, but
needed a broader overview based on published information.
Result: An extensive industry profile gave them the information they needed to make an informed decision. It included market size data, market share information for similar products, and forecasting data from industry experts.